April 9 2013 (Apr 10 in AUS)
Jonathan S. Hinshaw from EBWAY Creative Solutions will go over the pros and cons to charging higher monthly rates, as well as, how to properly on-board a higher paying client and create a raving fan - not just another customer.
Many BC Partners offer the platform at the suggested retail rate and while there's nothing wrong with this there is a better way. But, in order to sell BC for all it's worth - you'll have to work on how you "pitch" the monthly fee. It's more than hosting, it's more than a "Platform".
Having a value-add can help you double your margins on BC monthly fees. After all, you're probably giving these services away right now, why not get paid for them.
RECORDING: Selling Business Catalyst for All It's Worth