August 19 2014 (Aug 20 in AUS)

One of the big requests for this year has been to revisit verticals as a way of focussed marketing allowing for specialisation and speed of implementation for sites. Stephanie Campanella, from Summit Web Design has adopted this approach and targeted the niche of ‘Tradies'. She comes to us with her experiences to date about how this is working - with takeaways we can all use for a niche of our own choosing.

RECORDING: Vertical Market: Case Study with Stephanie Campanella